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.Joel

Duotone / TRUE Kiteboarding 2019 Gear

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Haha, the only thing that is changing is the name. They have said in an interview I saw on Facebook that they own all the names and designs of all current north kites so for the customer nothing will change except the name.

shit name though. 

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That was the spin I was referring to. It's a result of what seems to be rather petty licensing squabbles and penny pinching on behalf of the investment group that owns the corporate identities. It's not just a name change, eh.

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On 21/06/2018 at 11:33 AM, Kamikuza said:

That was the spin I was referring to. It's a result of what seems to be rather petty licensing squabbles and penny pinching on behalf of the investment group that owns the corporate identities. It's not just a name change, eh.

And now it gets more interesting :D  

So B&M (Boards & More) we're designing and manufacturing North kites such as the Rebel, Vegas, Dice etc, they also make ION accessories and a few other brands.  They're now moving forward as "Duotone" or "True" ...

However the owners of the North name (Oakley Capital / North Sails/Group) apparently are re-entering the market and will keep the North brand going...

So essentially the design team behind the largest selling brand became Duotone...
North, one of the longest names in the history of Kiteboarding will now essentially start all over...

Quote

In the wake of what was the entire North Kiteboarding management, design and rider team deciding to set up a new brand called Duotone, slipping into that shell, the license for which is owned by North Sails, are a clutch of very experienced industry individuals who hold up to 20 years of experience as division and design managers for companies like Neil Pryde (Cabrinha). 

 

Quote

So… North Kiteboarding will continue, and although ultimately will still be run by the brand license  holder (North Sails)  it will be under a new management and design team and with new product names (as Duotone hold the intellectual property for product, Dice, Rebel, Neo, Vegas etc.) 

https://www.kiteworldmag.com/news/northkiteboarding2019/

 

 

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